112 Digital Arts 125 Graphic Design 129 Corporate Id 293 Internship 295 Portfolio
129 Corporate Identity syllabus

Project Overview.

Develop a Design Portfolio & personal identity to best market yourself in
the pursuit of your career goals.

Design Components/Phases: Logo Signature, Stationery Package (Letterhead, Business Card), Application Materials (Cover Letter, Resume, References), Digital
Portfolio, Hard Copy Portfolio.
See Assignment Sheet.
Visual Overview of Components.
NMA Facebook Albums.
Student Examples
, Gradebook.

ALL Assignments are due via Laulima Assigments feature, PRIOR to the start of class on due date. Add Calendar and Schedule Reminders.

 

 

 

 

 

 

 

 

 

 

 

 

logophase

Phase 1. Logo/Personal Identity
Conceptualize, name and design a complete logo signature for your Personal Identity considering your findings from your finding from the Career Path Questionaire.

 

NOTE on REFINING WORK. While no specific assignment will require you do this, you may begin implementing feedback to improve projects for inclusion in your portfolio through the remainder of the semester, but ideally by 3/13, to begin image preparation for web inclusion.

 

TUES JAN 10

A C T I V I T I E S / L E C T U R E
Syllabus.
• Assignment Sheet.
Visual Overview of Course Components.
Student Examples, Pics NMA Facebook Albums "like"
• 
Discuss Venue, Funding, and Organization (lower cohort recruitment).

H O M E W O R K
PDF Portfolio (Gathering Work):
• Gather copies of your BEST and FINAL work you would like considered for review and inclusion in your portfolio (10-20 pieces max). Take screenshots of projects and place in a PDF file as a preliminary PDF portfolio (consider order of presentation), for websites and other multimedia work place screenshot plus provide URL on page within PDF document. NOTE: You may use your internship portfolio, so long as it is updated with all of your work you want considered.
• Upload the PDF Portfolio and provide URL, along with a completed Career Path Questionaire

THURS JAN 12

D U E
PDF Portfolio and URL
Career Path Questionaire
Instructor will return Portfolio work feedback by next class only if received on time. Once feedback is received, you may begin implementing feedback to improve projects through the remainder of the semester, but ideally by 3/13, to begin image preparation for web inclusion.

A C T I V I T I E S / L E C T U R E
Review of Career Path Questionaire (personal name, vs. company name).
Group Naming Game (see Page 8 of Guide to Home Business for naming).

H O M E W O R K
Name of your company/portfolio site.
**Jot down possible URLs and Make sure to check if the URL is available.**
Support Readings:
• Page 8
of Guide to Home Business for naming tips.
Tradename, Trademark or Servicemark
Search a Trademark Through National Government

 

TUES JAN 17

D U E
Personal Name (or Company Name).
• List and Confirm availability of possible URL .

A C T I V I T I E S / L E C T U R E
Name discussion with instructor.
Brief Portfolio Feedback Review with instructor.

H O M E W O R K
Write Reference List content based on template—as word doc—content only.
• Begin Sketching Logo/Logotype Concepts (Minimum of 30 unique concepts) these will be due on T 1/24.

THURS JAN 19

D U E
Reference List Content (as word doc).
Instructor will return feedback by next class only if received on time.

A C T I V I T I E S / L E C T U R E
Review of Career Path Questionaire (personal name, vs. company name).
Group Naming Game.
• In Class Work Time: Sketching Logo/Logotype Concepts (Minimum of 30 unique concepts)

H O M E W O R K
Complete 30+ Logo/Logotype Sketching—bring hard copies to class
(scan or phone pics fine load to laulima).

 

TUES JAN 24

D U E
30+ Logo/Logotype Sketches
(scan or phone pics).

A C T I V I T I E S / L E C T U R E S
Narrow down to 3 strongest concepts in Work Groups and individually with instructor.
• Lecture of Cover Letter in response to Job Ads.
• Lecture on References.

H O M E W O R K
• Begin Digitally Comping and Creating Variation of logo 3 best concepts, 10 variations each (so total 30).

THURS JAN 26

D U E
NOTHING DUE—Continue digitally Comping and Creating Variation of logo 3 best concepts, 10 variations each (so total 30).

A C T I V I T I E S / L E C T U R E
In Class Work Time: Digitally Comping and Creating Variation of logo 3 best concepts, 10 variations each (so total 30).

H O M E W O R K
Complete Digitally Comping and Creating Variation of logo 3 best concepts, 10 variations each (so total 30).

 

 

TUES JAN 31

D U E
3 Digital Comps, 10 variations each (total 30 digital comps).

A C T I V I T I E S / L E C T U R E
• Narrow down to one logo concept with instructor.
Reminder: Portfolio Work Refinement when able during during semester, but ideally by 3/08. AIGA Portfolio Review Event.

H O M E W O R K
Write a Biography for Online Portfolio
Chosen Logo Refinement for next class these will be due on T 2/7.

THURS FEB 2

D U E
Biography for Online Portfolio
Instructor will return feedback by next class only if received on time.

A C T I V I T I E S / L E C T U R E
Get in groups and narrow down to one concept.

H O M E W O R K
Complete refinement of Logo for Critique

 

TUES FEB 7

D U E
Refined Logo Critique

A C T I V I T I E S / L E C T U R E
 Critique and In-Class work day.
• Strategic type treament in Logo Signatures.

H O M E W O R K
30 strategic Printed DIGITAL Signature Type Treatment Explorations (1.5" max largest side) (Max 10 per page) saved/loaded as PDF and printed.

Related reading: Type Combinations


 

THURS FEB 9

D U E
30 strategic Printed DIGITAL Signature Type Treatment Explorations (load as PDF to Laulima).

A C T I V I T I E S / L E C T U R E S
Presentation: Letterhead, Cover Letter, Resume, References, Business Card Specifications.
Stationery Basics and Visual Techniques and Inpiration
• Creative Resumes, Hard Copy Sample Resumes
 In Class Work Day: while Homework is reviewed by instructor.

H O M E W O R K
Begin Letterhead and Business Card Design

Related readings & lectures:
Business card Reading
Letterhead Reading

Color Handout on Color Meaning and Psychology
Color Meaning
• Professional Resume Examples
Type Combinations

 

stationaryphase

Phase 2. Design of Stationery &
Application Materials.
After having developed the content for, and considering your personal identity design, design a letterhead which includes your resume, cover letter and also your business card.

Content for Stationery.
Envelope Template.

TUES FEB 14

D U E
Letterhead and Business Card (Digital Draft).

A C T I V I T I E S / L E C T U R E
Website Site Map Flow chart Presentation.
• Individual instruction/review of first draft of Letterhead and Business Card look and feel.

H O M E W O R K
• Digital Portfolio Site Map flow chart of content/organization as pdf.
• Review of Portfolio Websites & Tips.
• Continue working on Letterhead and Business Card.

 

THURS FEB 16

D U E
Digital Portfolio Site Map flow chart.

A C T I V I T I E S / L E C T U R E
Review of Site Map flow Chart with instructor.

H O M E W O R K
Finalize design of Print Letterhead, Cover Letter, Resume, References, Business Card for Critique and PDFs Loaded to Laulima.
Print for Critique and Load PDFs to Laulima.

 

TUES FEB 21

D U E
Final Printed Letterhead, Cover Letter, Resume, References, Business Card for Critique and PDFs Loaded to Laulima.

A C T I V I T I E S / L E C T U R E
• Class Critique
• Lecture on Labels & Descriptions.
Reminder: Work on updating work in between time ideally by 3/8, but can be through end of semester as time is available.

H O M E W O R K
Write Labels & Descriptions based on template.

 

THURS FEB 23

D U E
Labels & Descriptions
Instructor will return feedback by next class only if received on time.

A C T I V I T I E S / L E C T U R E
In class Work day: Begin 2 layout wireframe with look/feel concept sketches digital or hand.

H O M E W O R K
2 layout wireframe/look & feel concept sketches (digital or by hand). Provide any inspiration imagery as necessaryif you're going for a certain look.
Revisit Portfolio Websites & Tips.


 

 

 

 

 

 

 

 

 

 

 

TUES FEB 28

D U E
2 layout wireframe/look & feel concept sketches (digital or by hand). Provide any inspiration imagery as necessaryif you're going for a certain look.

A C T I V I T I E S / L E C T U R E S
In Class Work Day: With feedback on wireframe/look & feel concept sketches.

H O M E W O R K
• Begin working on website design for all pages to complete by 3/15

THURS MAR 1

D U E
NOTHING—Continue working on website design for all pages to complete by next class Pre-Crit on Th Mar 8, and Final Crit on T Mar 13.

A C T I V I T I E S / L E C T U R E S
 Discussion on different formats of image presentation. Share examples of possible image preparation to facilitate workflow.

H O M E W O R K
• Continue working on website design for all pages to complete by 3/15

 

 

 

logophase

Phase 3. Digital Portfolio
Considering your personal identity, and Stationery look and feel, design the components of your Digital Portfolio such as Information architectiure, wireframes, look and feel moodboards, Layout/Typography comps and final Coding of site.

 

 

 

TUES MAR 6

D U E
NO CLASSES HELD: RESERVED FOR PURCHASING OF PRINTING/BINDING/BINDING MATERIALS, ETC. (Labs are flooded).

THURS MAR 8

D U E
NOTHING—Continue working on website design for all pages to complete by Pre-Crit on Th Mar 15, and Final Crit on T Mar 20.

A C T I V I T I E S / L E C T U R E
• When are you printing your work for AIGA Portfolio Review? Prepare to Use next week to Print work.
• In Class Work Day: With feedback on website design and subpages, as necessary.
• Reminder:  If you haven't already Purchae Hard Copy Portfolio containers (shipment time, cost, group purchases) —plan ahead to account for shipping delays to Hawaii.

H O M E W O R K
Continue working on website design for all pages to complete by Pre-Crit on Th Mar 15, and Final Crit on T Mar 22.

 

TUES MAR 13

D U E
NOTHING—Continue working on website design for all pages to complete by Pre-Crit on Th Mar 15, and Final Crit on T Mar 20.

A C T I V I T I E S / L E C T U R E
Reminder: To be on track, all work for portfolio inclusion should be edited be printed/edited by this time, ideally by Sun 3/18 (11:30-3pm) in time for the AIGA Portfolio Review.

H O M E W O R K
• Last minute tweeks to design as necessarynecessary.
• Continue working on website design for all pages to complete by Pre-Crit on Th Mar 15, and Final Crit on T Mar 22.

THURS MAR 15

D U E
PRE-CRIT: Progress of website design for all pages

A C T I V I T I E S / L E C T U R E
• Feedback on website design and subpages.
• Printing of Work

H O M E W O R K
• Continue working on website design for all pages to complete by Final Crit on Th Mar 22.

 

 

TUES MAR 20

D U E
NOTHING DUE—Finalize Website Design for all pages.

A C T I V I T I E S / L E C T U R E
• In Class Work Day.
Photographing of Work (more printing as necessary).

H O M E W O R K
• Continue working on website design for all pages to complete by Final Crit on Th Mar 22.

THURS MAR 22

D U E
FINAL CRIT of Website Design for all pages.

A C T I V I T I E S / L E C T U R E
• In Class Work Day.
• Photographing of Work
(more printing as necessary).
• Midterm Progress Grade Check

H O M E W O R K
• Begin coding Website Design for all pages to complete by Pre-Crit T 4/3 and Final Crit T 4/10.
Purchase Domain Name and Server Spac if you haven't already.

 

 

 

 

TUES MAR 27 — SPRING BREAK

• Continue Website Coding for all pages to complete by Pre-Crit T 4/3 and Final Crit T 4/10.
Purchase Domain Name and Server Space.
• Upon return: Portfolio Show Video Promo—Video-taping.

 

 

 

 

SPRING BREAK.
NO CLASSES OR LAB HOURS
will be held this week.

 

 

 

 

 

 

 

 

TUES APR 3

D U E
PRE-CRIT of Coded Website posted to Laulima along with URL that will host it.

A C T I V I T I E S / L E C T U R E
• Review of Printed Portfolio binding and layout examples.
• Final Reminder: If you haven't already Purchasing Containers (shipment time, cost, group purchases).
 Portfolio Show Video Promo — Video-taping.

H O M E W O R K
• Begin sketching 2 Hard Copy Portfolio Concept Sketches for Cover/Layout. Remember to KEEP IT SIMPLE/CLEAN like a gallery (but include design elements, work images, labels/descriptions), remember that it must be in line with your pre-established Identity and digital portfolio. Provide any inspiration imagery as necessaryif you're going for a certain look.
• Continue Coding Website for all pages by T 4/10.

 

 

 

 

THURS APR 5

D U E
2 Hard Copy Portfolio Concept Sketches for Cover/Layout— Peer Groups and Instructor feedback.

A C T I V I T I E S / L E C T U R E
• Choose one direction for Hard Copy Portfolio.
• Get instructor help with use of Master Pages and Style Sheets,
given your vision so that Grid and Content are consistently stylized and placed.

• Portfolio Show Video Promo — Video-taping.

H O M E W O R K
Finish Coding Website for all pages by next class T 4/10.
• 
Begin to digitally execute Hard Copy Portfolio design/layout in InDesign.

 

 

 

 

 

 

hardcopy portfolio

Phase 4. Hard-Copy Portfolio.
Considering your personal identity, and Digital Portfolio, design the components of your Hard Copy Portfolio, such as Cover, Interior Layout, and Casing (if applicable).

 

 

TUES APR 10

D U E
FINAL CRIT of Coded Website posted to Laulima along with URL that will host it.

A C T I V I T I E S / L E C T U R E
• Critique.
• In Class Work Day
if time allows.

H O M E W O R K
• Begin to Make Final revisions to Business Cards, Stationery Package, Biography, Labels & Descriptions, and Web Portfolio as necessary for Final Printed Critique on T 4/17.
 Continue to digitally execute Hard Copy Portfolio design/layout in InDesign to complete all pages by pre-critique on T 4/24 and Final Crit T 5/1.

 

 

 

THURS APR 12

D U E
NOTHING DUE—
• Continue to Make Final revisions to Business Cards, Stationery Package, Biography, Labels & Descriptions, and Web Portfolio as necessary for Final Printed Critique on T 4/17.
• Continue Website Coding for all pages to complete by Pre-Crit T 4/24 and Final Crit T 5/1.

A C T I V I T I E S / L E C T U R E
• CCSSE (about first 30 minutes starting at 2pm).
In Class Work Day—Possible tech support from Chris G—awaiting confirmation 2:30pm and on.

H O M E W O R K
• Make Final revisions to Business Cards, Stationery Package, Biography, Labels & Descriptions, and Web Portfolio as necessary for Final Printed Critique on T 4/17.
 Continue to digitally execute Hard Copy Portfolio design/layout in InDesign to complete all pages by pre-critique on T 4/24 and Final Crit T 5/1.

 

TUES APR 17

D U E
Final Crit of PRINTED Business Cards, Stationery Package, Biography, Labels & Descriptions, and Web Portfolio.

A C T I V I T I E S / L E C T U R E
• Critique/Proofing Workgroups.
• Workshop on Business Card Print Prep. Handing over of Business Card files to send to print.

H O M E W O R K
Continue to digitally execute Hard Copy Portfolio design/layout in InDesign to complete all pages by pre-critique on T 4/24 and Final Crit T 5/1.

 

THURS APR 19

D U E
NOTHING DUE—Continue to digitally execute Hard Copy Portfolio design/layout in InDesign to complete all pages by pre-critique on T 4/24 and Final Crit T 5/1.

A C T I V I T I E S / L E C T U R E
• Possible Visit to Electric Pencil

H O M E W O R K
• Refine and Print Draft of Hard Copy Portfolio for Pre-Crit on your given group day next week.

 

TUES APR 24

D U E
Pre-Crit of Hard Copy Portfolio (in rough Printed format) by instructor only.

A C T I V I T I E S / L E C T U R E
Individual help from Instructor (binding or other tech help).

H O M E W O R K
• If in first group, begin to finalize All Printed Materials for FINAL CRIT on T 5/1.
• If in second group, continue to prepare your materials for Pre-Crit next class.

 

THURS APR 26

D U E
Pre-Crit of Hard Copy Portfolio (in rough Printed format) by instructor only. Second Group.

A C T I V I T I E S / L E C T U R E
Guide to Home Business by Robin Harper
•  Instructions on getting a Busin
eess (GET) License Online by logging onto: Business Hawaii. You do not need to register your business, unless you want to. But please review the materials for future reference.
• Filing for a DBA "Doing Business As" (aka Registering a Trade Name)
Sample Business Documents (Contract/Proposal, Terms & Conditions, Invoice, Printing Bid Request).
Lecture About Pricing: Hourly vs. Contract
Pricing Readings:
Pricing Statistics

• Graphic Design Pricing articles

H O M E W O R K
Finalize All Printed Materials for FINAL CRIT on T 5/1

 

TUES MAY 1

D U E
FINAL CRIT: All Final Printed materials Review. LAST OFFICIAL DAY OF CLASS.

A C T I V I T I E S / L E C T U R E
Group and instructor feedback.

H O M E W O R K
• Send off Hard Copy Portfolio for professional printing and binding.
• Review Assignment Sheet and prepare finals for turnin.
• Tie Loose ends as necessary, eg. Mount your Cover Letter, Resume, and Business Card for display at your station; Load Website to Server and Test.

THURS MAY 3

No Official Class on this Day.
Optional Meeting times to tie loose ends or review printed materials will be available in 30 minute slots.

 

 

FINALS WEEK

NO OFFICIAL CLASS WILL BE HELD ON FINALS WEEK instead we will TENTATIVELY have our PORTFOLIO REVIEW OPEN HOUSE

Wed, May 9th

Iliahi ABC123 [Near Subway]
6-7pm Industry ONLY
7-8pm Family & Friends

Please see Assignment Sheet for a list of what to bring to the show presentation and what to turn in.

Dress to impress and arrive at 2:30pm
to help set up food and set up your station.

 

 

 

 

 

logophase

Phase 5. Portfolio Presentation
You will be required to present your Portfolio Coursework in a presentation to the public/industry. Dress to impress and be prepared to discuss your work with members of the community. For pictures of past shows, please visit our NMA Facebook Albums.

 

 

Schedule Subject to Change
Current as of March 29, 2012