112 Digital Arts 125 Graphic Design 129 Corporate Id 293 Internship 295 Portfolio
129 Corporate Identity syllabus

Projects Overview.

Develop an Identity Package for your choice of Brand & Products Selection.

Components: Creative Brief detailing Brand, Logo Signature, Stationery Package, Website Splash Page & Homepage comp, 3 Product Labels, Ad, and Usage Guidelines Style Guide.

See Assignment Sheet.
Client Documentation (Creative Brief & Usage Guidelines Style Guide, etc).
Student Examples
.
Gradebook.

ALL Assignments are due via Laulima Assigments feature, PRIOR to the start of class on due date. Add Calendar and Schedule Reminders.

 

 

 

 

 

 

 

 

 

 

logophase

Phase 1. Logo
Conceptualize and design a complete logo signature for your Winery considering your chosen Brand.

Logo Draft Presentation Format.

 

 

TUES JAN 10

A C T I V I T I E S / L E C T U R E
• Roll/Syllabus
Letters Activity (10 minutes—the power of branding).
Assignment Sheet (alternative Winery Project).
Student Examples
• Lecture on Brand Identity Concepts & Development | Bahamas (192-193)

H O M E W O R K
Begin Product Search and purchase 3 related but different products and consider the Branding of it. When making selection, consider diversifying existing portfolio style.
• Bring them to class and also Photograph them and Load to Laulima in appropriate assignment. Due by T Jan 17.

THURS JAN 12

DUE
NOTHING DUE—Continue searching for 3 related but different products unless you already have products and wish to share at this time.

A C T I V I T I E S / L E C T U R E
Key Points Lecture on Readings (What is Brand/Brand Identity: 2-7, 14-17, 32-35)
• Client Documentation (Client Brief: Reading: 120-121). Discussion on what a brief is and what it is not.

H O M E W O R K
• Purchase the 3 Products (Bring into Class, and post pics).
• Conduct Research on similar products brands and Complete "Creative Brief" portion of Client Documentation.

 

 

TUES JAN 17

D U E
 3 Purchased Products (Bring into Class, and post pics).
Completed "Creative Brief" portion of Client Documentation (random first group of students).

A C T I V I T I E S / L E C T U R E
•  Typology of Marks Related Readings: (Brand Identity Elements: Brand marks 50, Wordmark 54-55, 56-57Letterform Mark, 58-59 pictorial Marks, Abstract marks 60-61, Emblem 62-63, 64-65 Characters, Look and Feel 66-67)
• Review of Product and Creative Brief Client pitch to the class telling us about the brand. Do we buy into it?

H O M E W O R K
• 100 Logo Concept Sketches by T 1/24. Keep in mind the nature of business and their big idea, so you can effectively brand it.

Logo Inspiration resources:
Logo Lounge
Logo Design Love
GDUSA

THURS JAN 19

DUE
 3 Purchased Products (Bring into Class, and post pics).
Completed "Creative Brief" portion of Client Documentation (random second group of students).

A C T I V I T I E S / L E C T U R E
Identity Design Considerations. Related Readings: (Sequence of Cognition 52-53, Designing Identity: Overview 124-125)

H O M E W O R K
• Complete 100 Logo Concept Sketches by T 1/24.

 

 

 

 

 

TUES JAN 24

D U E
• 100 Logo Concept Sketches Hard copies for class, pics/scans loaded to laulima (random first group of students).

A C T I V I T I E S / L E C T U R E
Simplifying your logo (video)
• Group work along with, Individual Feedback from instructor in class, to narrow down to 3 concepts. You may be asked to continue sketching if necessary.

H O M E W O R K
• 10 Variations for each of your 3 Chosen Concepts (digital drafts or by hand) Black and White only.

THURS JAN 26

DUE
• 100 Logo Concept Sketches Hard copies for class, pics/scans loaded to laulima (random second group of students).

A C T I V I T I E S / L E C T U R E
Related Tech Demos (view at your leisure):
• 
Duplicating Rotations in Illustrator Tutorials (PC: Cntrl-D
or
Mac: Cmd-D)
• Creating Brushes Illustrator
(older version same idea)
• Enveloping Illustrator
Pathfinder
Shape Modes
The Pen Tool
Clipping Mask

H O M E W O R K
• 10 Variations for each of your 3 Chosen Concepts (digital drafts or by hand) Black and White only.

 

 

TUES JAN 31

D U E
• 3 Chosen Concepts with 10 Variations for each (Total 30) (digital drafts or by hand) Black and White only, Hard copies for class, pics/scans loaded to laulima.

A C T I V I T I E S / L E C T U R E
• Group Work & Instructor Feedback to Narrow down to one chosen logo concept.
Logotype + Signature Lecture,
(Related Reading: Signatures 126).
Typography Reading 132-133

H O M E W O R K
• Digitally Refine 1 Chosen logo.
30 strategic PRINTED Signature Type Treatment Explorations (mark and type) (1.5" max largest side)
(10 max per page/artboard) Print and Load digitals to Laulima.
Consider: CLASS serifs, san serifs, scripts. CASE caps, lowercase, caps & lc, sm caps. STYLE roman, italics, bold, light. ORIENTATION stacking type, horizontal, emblematic, etc. SPACING leading, tracking and manual kerning. SCALE. PLACEMENT.

 

THURS FEB 2

D U E
NOTHING DUE— Continue working on 30 PRINTED Signature Type Treatements.

A C T I V I T I E S / L E C T U R E
In Class Work Day.

Supporting Type Resources:
Use Classic Typefaces when Possible Type Combinations
Copyright Issues: Fonts Use for Logos
• The TypeRight Guide to Ethical Type Design
• AIGA: Use of Fonts

H O M E W O R K
• Continue to Digitally Refine 1 Chosen logo.
30 strategic PRINTED Signature Type Treatment Explorations (mark and type) (1.5" max largest side)
(10 max per page/artboard) Print and Load digitals to Laulima.
Consider: CLASS serifs, san serifs, scripts. CASE caps, lowercase, caps & lc, sm caps. STYLE roman, italics, bold, light. ORIENTATION stacking type, horizontal, emblematic, etc. SPACING leading, tracking and manual kerning. SCALE. PLACEMENT.

 

 

TUES FEB 7

D U E
Digital Progress of 1 chosen refined final logo for refinement with
30 PRINTED (1.5" max largest side) Signature Type Treatment Explorations (mark and type)
(10 max per page)Print and Load digitals to Laulima.

A C T I V I T I E S / L E C T U R E
• Review of typographic explorations by instructor.

H O M E W O R K
• Refine 1 chosen final logo signature in Black & White and prepare a laser print for presentation in this draft format. No Mounting necessary. Upload Digital to Laulima.

 

THURS FEB 9

NOTHING DUE—Continue working chosen Logi Signature and Continue Refining.

A C T I V I T I E S / L E C T U R E
• In Class Work Day.

H O M E W O R K
• Refine 1 chosen final logo signature in Black & White and prepare a laser print for presentation in this draft format. No Mounting necessary. Upload Digital to Laulima.

 

TUES FEB 14

D U E
Logo Signature Printed on laser for Presentation. Use this logo draft presentation format | Group Critique (first group of students).

A C T I V I T I E S / L E C T U R E
Creating Touchpoints:
Lecture on Stationery Basics and Visual Techniques
• View examples of Wine Stationery Packages
Lecture on Color: Pantone and Process (note on cost and reproduction).

H O M E W O R K
• Begin developing Stationery Package and begin defining 5-Step Pantone Color palette for logo/brand identity in CMYK mode using pantones. Limit your usage on stationery (remember cost and reproduction).

Readings:
The Business Card (148-149)
• The Letterhead
(146-147)
Coherance in Identity (42-43)
• Flexability (44-45)



THURS FEB 16

D U E
NOTHING DUE—Continue working Stationery Package and drafting 5-Step Pantone Color palette for identity.

A C T I V I T I E S / L E C T U R E
In Class Work Day.
Readings:
• Color (128-131)
Color Handout on Color Meaning and Psychology
Color Meaning

Color Scheme Resources:
There is nothing like using your eye, and observing color trends around us, but if you are having difficulty, try: Color Blender , Color Shemes
, Colour Lovers, Neenah Paper Color Unleased

Inspriration Examles from Book showing brand Coherance and Flexibility through style and color:
• The New School (250-251)
• Nizuc (252-253)
• Sugar Fish (270-271)
• Feng (224-225)
• Kort & Godt (242-243)
• Laura Zindel (244-245)

 

 

stationaryphase

Phase 2. Stationery
Design a complete complete stationery package consisting of a letterhead, envelope, and business card considering your branding strategy.

Content for Stationery.
Envelope Template.

TUES FEB 21

D U E
Digital Progress of Stationery and implementing color palettes for instructor feedback (no need to load on Laulima).

A C T I V I T I E S / L E C T U R E
Instructions on Setting up files for Professional Print [.doc]
• Reproduction Files Reading
190-191
• Individual help as necessary

H O M E W O R K
• Prepare a 5-Step Color Palette and Stationery Package laser draft print for pre-critique presentation. No Mounting necessary and due at start of class via Laulima DropBox.

 

THURS FEB 23

D U E
NOTHING DUE—Continue working Stationery Package and drafting 5-Step Pantone Color palette for identity. Instructor will review progress if she didn't get to you last time.

A C T I V I T I E S / L E C T U R E
Readings:
Standards Contents (184-185
Standards & Guidelines (186-187)

Recommended Viewing:
3 Best Practices page 195–291 (Examples in Book)
• Beeline 206-207
• BP 208-209
• California Academy of Sciences (210-211)
Chambers Group pages 202-203
• Example: Desirak Example pages 212-213

OTHER Examples of Stationery Packages that will help you understand concept briefing, usage guidlines, picking up on elements and carrying them over (not just cut-n-paste), and using the color palette
* Review of the following websites:
Corporate Identity Examples 1
Corporate Identity Examples 2 [click on "work" then click on "identity"]

 

TUES FEB 28

D U E
Printed Critique & loaded to laulima:
Printed 5-Step Pantone Color Palette
Printed Stationery Package (NOT MOUNTED (You will still have the opportunity to refine this somewhat until final project is due and printed, but you must turn in a complete progress at this time). First thing in class. If absent must email progress by due time if you would like to get at least partial credit for progress.

A C T I V I T I E S / L E C T U R E

This material is all for former project, but you can review to give you ideas of what you might want to consider when putting together a design and the content for your products:
Collateral Packaging (Wine Label & Box) Content
Wine Label/Container Concepts
• Review of Box Templates
Wine Bottle Shapes for wines Discuss unique shape of labels and bottles.

H O M E W O R K
• Begin working on all labels/packaging Concept Sketches digital or hand, due a Thursday Mar 8

 

THURS MAR 1

D U E
NOTHING DUE—Continue working on all labels/packaging due Th Mar 8.

A C T I V I T I E S / L E C T U R E
Inspiration Links
Wine Label Examples
Dieline Wine and Dieline Packaging Example
Derik Portfolio

H O M E W O R K
• Continue working on all labels/packaging concept sketches digital or hand, due Th Mar 8.

 

 

logophase

Phase 3. Labeling/Packaging
Design the labeling/and or packaging for your three (3) products considering your branding strategy.

You are responsible for developing all content that will go on the products considering the nature of the product and will be guided as to how much content is enough by instructor.

 

TUES MAR 6

D U E
NO CLASSES HELD: RESERVED FOR PURCHASING OF PRINTING/BINDING/BINDING MATERIALS, ETC. (Labs are flooded).

A C T I V I T I E S / L E C T U R E
• Individual help and feedback as necessary.

H O M E W O R K
• Continue working on all Labels/packaging concept sketches digital or hand, due Th Mar 8.

 

THURS MAR 8

D U E
IF classes are not cancelled again (due to flooding) if not just be prepared to present all digital progress on T March 13.
Concept Sketches for Labels/packaging (digital or hand).
• Bring purchased materials from search to class (such as paper, etc).

A C T I V I T I E S / L E C T U R E
and H O M E W O R K
Complete Productionon all Labels/packaging concept sketches digital for next week's Preliminary Critique. Make sure you are considering your identity color palette and general look and feel.

 

TUES MAR 13

D U E
• Graduation application Reminder (see email from Steve) by March .
• NOTHING DUE, Continue implementing feedback from Pre-Critique on Product Labeling to complete in time for Final Crit on T 3/20

A C T I V I T I E S / L E C T U R E
• In class work day.
• Individual help and feedback as necessary.
• Withdrawal Reminder.

H O M E W O R K
Begin to implement feedback from Pre-Critique on Product Labeling /Packaging in time for Final Crit on T 3/20

 

THURS MAR 15

D U E
• Graduation application Reminder (see email from Steve).
• Group Preliminary Critique of Product Labeling.
In rough printed format at full scale and rough mocked on products.

A C T I V I T I E S / L E C T U R E
• Individual help and feedback as necessary, if time allows.
• Withdrawal Reminder.

H O M E W O R K
Finish implementing feedback from Pre-Critique on Product Labeling for Final Critique on Final Crit on T 3/20

 

TUES MAR 20

D U E
FINAL Critique of Product Labeling in rought printed format at full scale and rough mocked on products.

A C T I V I T I E S / L E C T U R E
• Discuss required Navigation and Content.
 Beneficial but not required to begin by establishing Wireframes .

H O M E W O R K
Begin Digital Website Layout Sketches (2 distinct concepts for homepage) to ensure completion byPre-Crit T 4/3 and Final Crit T 4/10. This includes content not just imagery. You are responsible for Developing all web content that will go on the page and will be guided as to how much content is enough by instructor.
• Reading Website Basics


THURS MAR 22

D U E
NOTHING DUE—Continue working on Digital Website Layout Digital Comps

A C T I V I T I E S / L E C T U R E
• Midterm Progress Grade Check.
• In-Class Work Day.
• Share Strong Website Design Examples from list. As group present a site that you agree framework works to potentially organize wine content.
Cssbuilt.com
Smashingmagazine.com
Inspirationup.com
Inspiredology.com
Bestcssdesign.com
Cssremix.com
Cssbeauty.com
Cssflavor.com
Thebestdesigns.com
Csselite.com
Css-website
Bestcssgallery.com
Bestwebgallery.com
Designawardsgallery.com
Designcharts.com
Webdesignerwall.com2008
Webdesignerwall 2007
Webleeddesign
Instantshift.com
Thefwa
Coolhomepages
Thedotties
Hansondodge
Flight00l

H O M E W O R K
Digital Website Layout Sketches (2 distinct concepts for homepage) to ensure completion byPre-Crit T 4/3 and Final Crit T 4/10.

 

logophase

Phase 4. Homepage
Design a Homepage Mock for your company considering your branding strategy (design comp only—no coding required).

You are responsible for developing all web content that will go on the page and will be guided as to how much content is enough by instructor.

 

 

 

TUES MAR 27— SPRING BREAK

NO SCHOOL —Digital Website Layout Sketches (2 distinct concepts for homepage) to ensure completion byPre-Crit T 4/3 and Final Crit T 4/10.

Note: This includes content not just imagery. You are responsible for Developing all web content that will go on the page and will be guided as to how much content is enough by instructor.

 

 

 

 

SPRING BREAK.
NO CLASSES OR LAB HOURS
will be held this week.

TUES APR 3

D U E
Pre-Crit: Website Layouts Comps (2 distinct concepts of Homepage). Peer Feedback in Groups.

A C T I V I T I E S / L E C T U R E
• Get feedback and choose direction to go in.

H O M E W O R K
Begin Website ProductionContinue implementing layout of home page for website digitally for one conept, make sure you are considering your identity color palette and general look and feel. Apply feedback and refine as necessary to ensure completion by Final Crit T Apr10.

 

 

 

 

THURS APR 5

D U E
NOTHING DUE—Continue Website Production—Continue implementing layout of home page for website digitally for one conept, make sure you are considering your identity color palette and general look and feel. Apply feedback and refine as necessary to ensure completion by Final Crit T Apr10.

A C T I V I T I E S / L E C T U R E
In Class Work Day. Individual Help/feedback as necessary.

Related Tech Demos—view at leisure:
• Embossing/Debossing Examples
• Debossing Tutorial
• Embossed Logo on Glass Tutorial
Embossed Tutorial
Debossed metalic glow Tutorial
Embossed Images Tutorial

Related Typography websites—view at liesure:
ilovetypography.com
Divitodesign.com
Inspiredology.com
Stumbleupon.com

H O M E W O R K
Finalize Website Design (Homepage) for Final Critique.


 

 

TUES APR 10

D U E
Final Crit: Website Design Comps (Homepage)

A C T I V I T I E S / L E C T U R E
• Instructor Feedback on progress as necessary.

H O M E W O R K
• Begin working on the Brand Guidelines Handbook based on the content of the Client Documentation —and— Finalize all aspects of your Brand Identity to include: Logo, Stationery Suite, 3 Products Labeling, and Web Homepage for the PRINTED PRE-CRITIQUE in printed format on Tuesday, April 24.

 

THURS APR 12

D U E
• NOTHING DUE. Continue to work on the Brand Guidelines Handbook based on the content of the Client Documentation —and— Finalize all aspects of your Brand Identity to include: Logo, Stationery Suite, 3 Products Labeling, and Web Homepage for the PRINTED PRE-CRITIQUE in printed format on Tuesday, April 24.

A C T I V I T I E S / L E C T U R E
Readings:
• A Creative Brief (143)
• 
Style Guide (184-187 Standards)
• 
Standards & Guidlines (168-169)
• Tips for and Examples of Style Guides (Smashing Mag.)
• Energy Star Style Guide so you get an idea for how involved style guides can really be, you only need to address the topics briefly as noted in creative brief.

H O M E W O R K
• Continue to work on the Brand Guidelines Handbook based on the content of the Client Documentation —and— Finalize all aspects of your Brand Identity to include: Logo, Stationery Suite, 3 Products Labeling, and Web Homepage for the PRINTED PRE-CRITIQUE in printed format on Tuesday, April 24.


 

 

logophase

Phase 5. Brand Guidelines Handbook
DESIGN an attractive and functional Brand Guidelines Handbook based on the content of the Client Documentation. This Handbook will include a Brand Creative Brief section where you tell us about the brand in theory, and a Style Guide & Usage Guidelines section in which you show us and tell us about how to implement your brand identity visually.

Make sure that your Standards Style Guide also adheres to the standards and style guidelines of the brand. You will write all content for the Standards Style Guide and should provide visual examples as advised on the Client Documentation.

 


Refresher Design Lectures:
Grid Flexible Options Optional Reading.
• Making, using, and breaking The Grid
• Example of Grid employed

Refresher(s) on InDesign:
• Setting up Master Pages in InDesign
• InDesign Master Pages Exerc. Template
• InDesign Basics 1
• InDesign Basics 2
• Character & Paragraph Style Sheets
• Character and Paragraph Styles Exercise Template
In Design Paragraph Styles
• Working with gradients
In Design Layers Palette
How to work with layers
• Creating and formatting tables
Adding headers and footers to tables
 Placing images in tables
• Using table styles
Typography In Publication
• Rules and Controls of Type
Tabs & Leaders in InDesign Video
10 Shortcuts in InDesign Video
• More InDesign Video Tutorial Resources

Typography Resources
Type Combinations
• Resources Page >TypographyWeb Print
Best Practices of Combining TYpe
Typography Theory Basics
• Picking Typefaces & Sizes
• Typography Theory and Tech Tips for InDesign

TUES APR 17

D U E
NOTHING DUE. Continue to work on the Brand Guidelines Handbook, and finalize all aspects of your Brand Identity to include: Logo, Stationery Suite, 3 Products Labeling, and Web Homepage for the PRINTED PRE-CRITIQUE in printed format on Tuesday, April 24.

A C T I V I T I E S / L E C T U R E
• In class work day.

H O M E W O R K
• Continue to work on the Brand Guidelines Handbook based on the content of the Client Documentation —and— Finalize all aspects of your Brand Identity to include: Logo, Stationery Suite, 3 Products Labeling, and Web Homepage for the PRINTED PRE-CRITIQUE in printed format on Tuesday, April 24.

 

THURS APR 19

D U E
NOTHING DUE. Continue to work on the Brand Guidelines Handbook, and finalize all aspects of your Brand Identity to include: Logo, Stationery Suite, 3 Products Labeling, and Web Homepage for the PRINTED PRE-CRITIQUE in printed format on Tuesday, April 24.

A C T I V I T I E S / L E C T U R E
• In class work day.

H O M E W O R K
• Finalize Draft of the Brand Guidelines Handbook based on the content of the Client Documentation —and— Finalize all aspects of your Brand Identity to include: Logo, Stationery Suite, 3 Products Labeling, and Web Homepage for the PRINTED PRE-CRITIQUE in printed format for next class on Tuesday, April 24.

 

TUES APR 24

D U E
PRINTED PRE-CRITIQUE: Brand Guidelines Handbook Draft —and— Logo, Stationery Suite, 3 Products Labeling (mocked), and Web Homepage (Homepage digital ok).

A C T I V I T I E S / L E C T U R E
• Extra Help from Instructor as necessary.

H O M E W O R K
Continue to finalize all work for next PRINTED Final-Critique of ALL project components for set for last day of Class Tuesday, May 1.

 

THURS APR 26

D U E
NOTHING DUE. Continue to finalize all work for next PRINTED Pre-Critique of ALL project components for set for last day of Class Tuesday, May 1.

A C T I V I T I E S / L E C T U R E
• In class work day. Extra Help from Instructor as necessary.

H O M E W O R K
• Finalize all work for next PRINTED Final-Critique of ALL project components for set for last day of Class, Tuesday, May 1 (Last official day of classes for this course).

• Also prepare to turn everything in digitally (burned on CD) as specified in item # 3 of section "Turn-In Format" of Assignment Sheet.

 

 

TUES MAY 1

D U E
———Officially Last Day of Classes for this Course———
• FINAL PRINTED/MOCKED CRITIQUE of all Project Components. Logo, Stationery Suite, 3 Products Labeling (mocked), and Web Homepage —and— Brand Guidelines Handbook draft.

• Also turn everything in digitally (burned on CD) as specified in item # 3 of section "Turn-In Format" of Assignment Sheet.

A C T I V I T I E S / L E C T U R E
• Instructor Evaluations

H O M E W O R K
• YOU'RE DONE—Celebrate!!

 

 

 

TUES MAY 10 — FINALS WEEK

NO CLASSES ON FINALS WEEK !

 

 

 

 

 

 

Schedule Subject to Change
Current as of April 11, 2012