112 Digital Arts 125 Graphic Design 129 Corporate Id 293 Internship 295 Portfolio
129 Corporate Identity syllabus

Course Overview.

ART 125 introduces various ways of organizing visual element in page design and examines the conceptual meaning of the text and image in combination using page layout software.

The schedule below outlines the 3 assignments for this course and provides the necessary supporting documentation to aide you in the completion of these assignments. Welcome.

 

logophase

Project 1. KCC Client Poster
Design a poster which shares the campus' mission, values and vision to "Younger, hip/trendy theme to appeal to students when posted social/learning environments" and "Mature, conservative theme to appeal to Faculty/Staff/Admin when posted in corporate friendly environments."

Proj 1 Assignment Sheet w/Copy.
Grade Sheet.
Design Brief w/ Self-Evaluation.
Printing & Mounting Setup.
CMYK Print/Print Prep/FileSetup.
Student Samples of other Poster Projects.

 

MON AUG 22

D U E
Your Presence!

L E C T U R E / A C T I V I T I E S
• Syllabus & Schedule (15)
Gestalt Lecture
• Gestalt Exercise
• Project 1: KCC Client Poster Assignment Sheet.
Student Samples of other Poster Projects.
• Read: What to Ask Clients. Take notes.
• Client Briefing (11:45am-12:15pm). Ask Q's.


H O M E W O R K
• Type and email a thorough summary statement of your understanding of the project and client follow-up questions.

WED AUG 24

D U E
• Type and email a thorough summary statement of your understanding of the project and client follow-up questions.

L E C T U R E / A C T I V I T I E S
The Design Process
Process & Deliverables (Understanding the Scope of the project, your Role, and how we're going to get there).
Poster Considerations
Typography Basics (review if necessary)
• Picking and Combining Typefaces
• Information Design Basics Lecture
• Project File Setup & Begin Typesetting content for Poster 2 of the set.

H O M E W O R K
• Continue typesetting content text for Poster 2 of the set.
• Begin researching institution and poster design. Seek inspiration and begin brainstorming/idea development.
• 4 concepts (2 for each audience) for Poster 1 (KCC Brand) only, will be due on next Wed, Aug 31.

 

MON AUG 29

D U E
• Progress of Typography setting of content for Poster 2.
• Bring some of your brainstorming research (like any idea notes, inpiration image downloads, etc, typography/font examples you like, etc).

L E C T U R E / A C T I V I T I E S
• Developing Strong Concepts
Metaphor, Similie, and Analogy Lecture
• Continue typesetting content text.

H O M E W O R K
•  Type and Email Me: Total 4 concept statements 2 for each of your poster audiences (one corporate for fac/staff settings) and (one for younger trendy audience). Each concept should clearly state and describe your heading, text (possible fonts), imagery,materials/medium, and how they work together to drive your concept and how they meet the content of the project and persona of the client KCC.
• Continue reading up on type rules and continue setting type appropriately.

 


WED AUG 31

D U E
• Progress of Typography setting of content for Poster 2.
• Typed and Emailed: 4 concepts (2 for each audience) for Poster 1 (KCC Brand).

L E C T U R E / A C T I V I T I E S
• Teamwork: Help give feedback and pick best concepts. If you are told concepts are weak, keep drafting concepts and present again next class. (45 min).
• Concepts for review by instructor simultaneously one-by-one.

When finished with teamwork and waiting your turn with instructor, view the following:
Design Theme Poster Examples
• Inspiration: Cool Type in Ads
•  Inspiration: Poster Design Styles

H O M E W O R K
• Continue refining typography.
• Watch  Nokia Sketching Bit
• Begin to tightly Hand-Sketch 2 of your best concepts (based on feedback) in black ink so that they are essily viewable during critique. If your ideas are weak develop stronger ideas before beginning to sketch. Perform image searches as necessary to help inform your sketching.  Due on Wed, Sept 7 to share with class.

Continue concept development and Hand Sketches as necessary to share on Wed of next week Sept 7.

 

MON SEPT 5

HOLIDAY

 

WED SEPT 7

D U E
2 hand-sketches in ink to share with class/instructor.

L E C T U R E / A C T I V I T I E S
Color Theory
Creating Color Palettes
Colour Lovers
Creating Color Swatches in InDesign

H O M E W O R K
Develop a Moodboard to accompany your chosen sketch. Perform searches as necessary to help inform your Moodboards and gather assest for it. Follow this Moodboard example (Sample color palette, Sample Patterns & Textures, Sample Photography/Illustrations, and Sample Typography) create using existing design examples you find online (with exception of color palette if choosing own is easier). Other moodboard links for reference: Perspectives for Moodboards, How and Why of Moodboards

Due on Monday, Sept 12 to share with Client.

 

MON SEPT 12

D U E
Client Meeting start time: 11:00am-12:30.
1 concept skech + moodboard to be shown to client.

You will present by group in the following order. Put all pieces up at once. Group leader will introduce the set we will be looking at and the team's members.
Set 1: KCC Brand Focus; and KCC Vision—
(Team 1: Jason, Kevin, Yukinori, Juno, Emmanuel)
Set 2: KCC Brand Focus; and KCC Values—
(Team 2: Dante, Ai, Mihaela, Mai, Donovan)
Set 3: KCC Brand Focus; and KCC Mission—
(Team 3: Haren, Jun, Ma, Quin, Mitchell)

L E C T U R E / A C T I V I T I E S
• Quick Basics of File Set-up and Printing
• Technical assistance and feedback as necessary.

H O M E W O R K
• Begin planning photoshoot session or begin developing artwork. and aquire objects/imagery by accessing free image sites if necessary.
• Begin working on digital drafts.

WED SEPT 14

D U E
Digital Progress of Project

L E C T U R E / A C T I V I T I E S
• In class Readings: 11 Myths of Copyright.
Exporting InDesign to PDF
• Technical assistance and feedback as necessary.
• In class work day, continue working on your project. You will share your progress with instructor, share concerns, ask technical questions.

H O M E W O R K
Continue working on digital drafts.  

 

MON SEPT 19

D U E
Digital Progress of Posters

L E C T U R E / A C T I V I T I E S
• Photoshoot for Students in class.
• In class work day, continue working on your project. You will share your progress with instructor, share concerns, ask technical questions.

H O M E W O R K
Continue working on digital drafts.  

WED SEPT 21

D U E
Digital Progress of Posters

L E C T U R E / A C T I V I T I E S
• In class work day, continue working on your project. You will share your progress with instructor, share concerns, ask technical questions.

H O M E W O R K
Continue working on chosen poster comps and implement type. PREPARE FOR Printed PRE-CRITIQUE NEXT CLASS


 

MON SEPT 26

D U E
• Reading on: What makes a good critique? Who admits weakness in critique? What can we do to help you in that area?
DIGITAL PRE-CRITIQUE on individual Computers after reading.
When looking at your peers work, consider overall Strengths and Weakness es in the compositional use of basic art elements and principles of design, typography, concept and message. What is working and why? What can be done to improve weaknesses? How can you push piece to be even better and have the wow factor for your client and portfolio? The three positive comments are comprised of: What I like about the piece. What is working in the piece. What I perceive the piece is saying. The three negative comments are comprised of: What isn't working, and how to improve it. What is missing, and how to add it. What is confusing, and how to clarify it.

L E C T U R E / A C T I V I T I E S –
• Ask instructor clarifying questions on feedback as necessary and begin implementing feedback as time permits in class.

H O M E W O R K
• Begin making refinements to design and typography based on feedback.

 

WED SEPT 28

D U E
Digital Progress of both Posters

L E C T U R E / A C T I V I T I E S
Software Techniques:
Placing Photoshop files and setting up InDesign Documents Tutorial
Making simple patterns, scaling, rotating & editing color
Understanding the bounding box or background color
Creating More Complex Seamless Pattern/Offset Patterns
• Patterns from Illustrator to Photoshop (auto updating)
• Duplication & Rotation in Illustrator for Pattern symbols 1
• Duplication & Rotation in Illustrator for Pattern symbols 2
• Illustrator Blend Tool (repeating filled objects)
• Illustrator Blend Tool (repeating stroked objects)
• Advanced Blend Tool Options with use of symbols
Free Vector Patterns: Always read Licensing. Always Consider creating your own instead (potential employers will be more impressed with that).

• In class work day. Continue working on your project. You will share your progress with instructor, share concerns, ask technical questions.
• You will share your progress with instructor, share concerns, ask technical questions.

H O M E W O R K
Make final refinements to design and type treatment based on feedback. Print, mock and turn in according to Project 2 Assignment Sheet specs.

MON OCT 3

D U E
Digital Progress

L E C T U R E / A C T I V I T I E S
CMYK Printing Process and Print Preparation/Set-up of Files
Exporting InDesign to PDF
Balance Lecture
• In class production day. Obtain feedback and ask questions as necessary.

H O M E W O R K
Continue working on poster.

 

WED OCT 5

D U E
Digital Progress

L E C T U R E / A C T I V I T I E S
• In class production day. Obtain feedback and ask questions as necessary.

H O M E W O R K
Continue working on chosen poster comps and implement type.

 

 

MON OCT 10

D U E
Refined Final version of Brand Poster in Digital Format.

L E C T U R E / A C T I V I T I E S
Begin implementation of Focus poster.
Fundamentals of Typography
• Typography Technical Aspects and tips with InDesign
Picking and combining Typefaces
• Color Theory
Creating Color Palettes
Colour Lovers

H O M E W O R K
PREPARE FOR Printed PRE-CRITIQUE NEXT CLASS (Laser Tiled)

 

WED OCT 12

D U E
Pre-Critique in PRINTED (LASER TILED) FORMAT of BOTH POSTERS. Remember: What makes a good critique? Discuss issues of typography, strengths and weakness of concept/composition and visual image. What can be done to improve them? How can you push them to have wow factor?

L E C T U R E / A C T I V I T I E S
• Ask instructor clarifying questions on feedback as necessary and begin implementing feedback as time permits in class.
• Lecture on Printing & Mounting Setup

H O M E W O R K
Make final refinements to design and type treatment of both posters based on feedback. Print, mount and turn in according to Project 1 Assignment Sheet specs and Printing & Mounting Setup. Reminder: Purchase Materials for presentation. Black Mount Board, Spray Mount, and Inkjet Paper (available for purchase in Lab).

 

MON OCT 17

D U E
PROJECT 1 DUEBoth Posters Printed and Mounted and ready to turn in with all supporting documentation as per assignment sheet and Printing & Mounting Setup.

L E C T U R E / A C T I V I T I E S
• Client Presentation begins at 11:00am–1:15pm

H O M E W O R K
Take the day off—You've Earned it!

 

WED OCT 19

D U E
Student ID, Receipts, Project 1 files & CD for Burning.

L E C T U R E / A C T I V I T I E S
• Focus Poster (Typography in Practice)
• Trip to the Library
• Assign Project 2: Book Jacket and Spreads
• Past Student Book Examples

• Book Inspiration Links:
- Book Cover Archive
- Covers FWIS
- AIGA Design Archives
- Flickr

H O M E W O R K
• Read the assignment sheet for: Assign Project 2: Book Jacket and Spreads
• Read as much content from your selected book as possible, perform other necessary research, brainstorm and write/EMAIL 3 Concept Statements for your Book Cover Jacket (NO SKETCHES). Concept Statements should discuss your concept in general, along with intended imagery, typography, and medium you plan to use and its relavance/appropriatness to the book title, content and the book's intent ( If Necessary, Revisit Lecture: Developing Strong Concepts )
Continue to work on the 3 Focus Poster (typographically), we will continue to work on them in class throughout the week.

 

 

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Project 2. Book Jacket & Spreads.
A Book Jacket, Chapter Spread and Text Spread for a randomly chosen design book.

Assignment Sheet w/ Content Guidelines.
Book Template.
Logo & Bar Code.
Grade Sheet.
Book Printing/Mocking Instructions.

Book Student Examples.
Other Design Textbooks Online.


 


MON OCT 24

D U E
• 3 EMAILED Concept Statements
• Progress of 3 Focus Posters (typographically)

L E C T U R E / A C T I V I T I E S
• Anatomy of a Anatomy Book Jacket & Spreads
Dummy Sketching Overview

Team Time:
(Team 1: Dante, Haren, Maria, Emmanuel, Jason
(Team 2: Donovan, Kevin, Jun, Ai, Yuki
(Team 3: Miha, Juno, Quin, Mitchell, Mai) Review of Concepts. Discuss conceptual merits and technical requirments of your sketches with groups. They should help push your concepts further and determine which is your strongest concept thus far.
Present only 2 best conepts individually to the instructor (if time permits, remainder of students to present concepts next class).

H O M E W O R K
• Due for Next Monday Oct 31, Create Dummy Sketches of your 2 best concepts for the sleeves and 2 interior spreads, so we can see how it will wrap and look once folded. Remember that the way you design around the folds can at times push your concept.Think about how visual elements and the grid will carry over to the inside.


WED OCT 26

D U E
• remainder of students to present concepts Present only 2 best conepts individually to the instructor.

L E C T U R E / A C T I V I T I E S
• Continue sketching in class. Ask clarifying questions as necessary.

H O M E W O R K
Continue creating Dummy Sketches of your 2 best concepts for the sleeves and 2 interior spreads, so we can see how it will wrap and look once folded. Remember that the way you design around the folds can at times push your concept.Think about how visual elements and the grid will carry over to the inside.

 

MON OCT 31

D U E
2 dummie sketches for class review (1st half of group)

L E C T U R E / A C T I V I T I E S
Book Examples for Grid Observation Lecture
• Finalize Typography of Posters.

H O M E W O R K
Improve Concepts based on feedback or begin production of Book Jacket only, if concepts approved.


 

WED NOV 2

D U E
2 dummie sketches for class review (2nd half of group)

L E C T U R E / A C T I V I T I E S
• Guest Critic: Frank Haas
Determining Page Size
• Download/Review Book Design Template & Logo & Bar Code

H O M E W O R K
Improve Concepts based on feedback or begin production of Book Jacket only, if concepts approved.

Begin to illustrate as necessary or begin to take photographs to move forward with best concept and search for imagery. Read Licenses if using these sites (must clear copyright) Photoxpress, Stock.Xchang, Dreamstime (free section), ImageAfter.

 

 

MON NOV 7

D U E
Digital progress of Book Jacket (only)

L E C T U R E / A C T I V I T I E S
• In Class Work Day, see instructor as necessary for feedback.

H O M E W O R K
Continue working on project. Continue to find/create resources for project.




WED NOV 9

D U E
Digital progress of Book Jacket (only)

L E C T U R E / A C T I V I T I E S
• In Class Work Day, see instructor as necessary for feedback.

H O M E W O R K
• Continue working on project. You should use this weekend to redo photo shoots, or prepare/complete cover artwork illustration, if you haven't already

 

MON NOV 14

D U E
Digital progress of Jacket (2a-jacket only)

L E C T U R E / A C T I V I T I E S
• In Class Work Day, see instructor as necessary for feedback.

H O M E W O R K
Continue working on project. Continue to find/create resources for project.

 

 

WED NOV 16

D U E
Digital Progress of Project 2a

L E C T U R E / A C T I V I T I E S
• Continue working in class, Instructor Reviews progress of Jacket and sees your plan to execute by Pre-crit Day, get help from instructor as necessary.

H O M E W O R K
Continue working on project. Continue to find/create resources for project.

 

MON NOV 21

D U E
Digital Progress of Project 2a

L E C T U R E / A C T I V I T I E S
• Continue working in class, Instructor Reviews progress of Jacket and sees your plan to execute by Pre-crit Day, get help from instructor as necessary.

H O M E W O R K
Continue working on project. Continue to find/create resources for project.
• Pre-critique next class.

WED NOV 23

D U E
Printed Pre-Critique up on Board of Project 2 Jacket for feedback from instructor and students

L E C T U R E / A C T I V I T I E S
• If time allows, Continue to work in class.

H O M E W O R K
• Begin considering how your theme and grid will carry over into the inside. • Continue working on Jacket, Begin working on Chapter Page, and Text Spread.

 

MON NOV 28

D U E
• Progress of Implemented feedback

L E C T U R E / A C T I V I T I E S
Making, Using & Breaking the Grid lecture
Master Pages and Paragraph Styles DEMO and PRACTICE Files

H O M E W O R K
• Begin working on spreads.
• Save your progress as a pdf for quick viewing. Additional instruction on Typography, Grid, Master Pages, and Character/Paragraph Styles:
Setting up Master Pages in InDesign on your own.
Setting up Character and Paragraph Style Sheets on your own.
• Optional Reading Typography In Publication & Rules and Controls of Type
• Optional Reading Grid Flexible Options
• Optional Reading Master Pages
• Optional Reading In Design Paragraph Styles

 

WED NOV 30

D U E
Printed Tiled Pre-Critique of SPREADS for individual review by instructor (to spec typography/layout).

L E C T U R E / A C T I V I T I E S
• Continue to work in class to complete project by deadline

H O M E W O R K
• Continue to work/refine in class to complete project by deadline. • Pre-critique next class.


 

 

 

MON DEC 5

D U E
• Progress of Implemented feedback from pre-critique.

L E C T U R E / A C T I V I T I E S
• Continue to work in class to complete project by deadline

H O M E W O R K
• Continue to work/refine in class to complete project by deadline. • Pre-critique next class.

WED DEC 7

D U E
2nd Phase Printed Tiled Pre-Critique of Cover and Spreads Spreads for GROUP REVIEW.

L E C T U R E / A C T I V I T I E S
• Continue to work in class to complete project by deadline • Instructor Evaluations

H O M E W O R K
• Print (Printing Instructions), Mock and turn in with supporting documentation as stated on Project 2: Assignment Sheet.

 

 

MON DEC 12- FINALS WEEK

D U E
Project 2: Book Cover Jacket, Chapter and Text Spreads

DROP OFF ONLY!

In my mailbox, within Kalia 101

No later than 10 am— no exceptions.

......................................................................

NO CLASSES ON FINALS WEEK !

 

 

 

 

 

 

Schedule Subject to Change
Current as of December 4, 2011